AdidasExperiential

Adidas - MLS Jersey Launch

As part of adidas' partnership with Major League Soccer, we helped bring the collaboration to life through a series of seven experiential campaigns across key cities throughout the US. Each activation was designed to connect with local soccer communities, giving fans an opportunity to interact with the brand in person through custom experiences and QR enabled digital touchpoints. By scanning the QR codes, fans could unlock additional content, explore the collection, and shop directly from the experience. Beyond the physical activations, we also helped extend the partnership into the digital world by creating fully realized digital versions of every MLS team jersey. These assets were built for use across adidas and MLS online platforms, as well as in video games, allowing fans to engage with and represent their favorite teams across multiple digital environments. Together, the work connected physical fan experiences with digital commerce and brought the adidas MLS partnership to life across seven markets and beyond.