GopuffCreative & Design
Cole'd by Cole Palmer
WKND HRS partnered with Gopuff and Cole Palmer to create COLE’D, a new line of premium ice launched exclusively on Gopuff in the U.S. and U.K. The range includes COLE’D Pebble Ice with Electrolytes, which Gopuff bills as the world’s first electrolyte ice, alongside football-shaped craft ice spheres and traditional cubes. Working from the ground up, we led creative direction, product design and packaging, building a visual identity that captures Cole Palmer’s personality and stands out in a category that has seen little innovation. COLE’D marks Palmer’s first hands-on role in building a product, bringing together professional sports, celebrity partnership and consumer packaged goods. From the initial creative development through the final product design, WKND HRS helped turn the partnership into a product ready for Gopuff’s shelves in two countries.
- Client
- Gopuff
- Category
- Creative & Design
- Services
- Creative Direction, Brand Identity, Product Design, Packaging Design
- Year
- 2026
Gopuff and Cole Palmer launched COLE’D in June 2026, only on Gopuff in the U.S. and U.K. We built the identity and packaging for the whole range: electrolyte pebble ice, football-shaped craft spheres and traditional cubes.
The Category
Millions of people use ice every day, and the category has seen little innovation. Gopuff and Palmer saw room to reinvent it.
The Starting Point
COLE’D arrived with its name and symbol. The name plays on Cold Palmer, the fan nickname for his composure on the pitch.
The Job
Build an identity and packaging system that makes COLE’D a lifestyle brand fans recognize and keeps the Gopuff look, from the app to the bag in your hand.
Wordmark. COLE’D arrived with its symbol. We drew the wordmark and built the identity around it, so the name holds up at the size of an app thumbnail and across a full pack.
System. The craft pouch runs pale blue, with the wordmark across its base. The electrolyte bag goes clear and deep blue, turns ELECTROLYTE ENHANCED ICE on its side and adds an orange charge mark.
Craft Ice
Four football-shaped spheres per pouch. The back carries Cole’s signature, his silhouette and the line Designed by Cole Palmer, delivered by Gopuff.
