Figma - Design Is Dead

As part of Figma’s global “Design Is Dead” campaign, WKND HRS created a one-of-a-kind New York City pop-up that turned speculation about AI replacing designers into an invitation to create. Our concept: a funeral for Figma. Visitors were invited to remove white roses from a funeral arrangement and replace them with colors of their choice. Throughout the weekend, the somber display became a vibrant, ever-changing floral installation shaped by everyone who took part, a collective response to the claim that design is dead. WKND HRS led creative concept, sourcing, design, production, and execution, translating the campaign into a physical experience that put human creativity at its center.

Client: Figma
Category: Brand Experience Creative & Production
Services: Creative Concept, Experiential Design, Production, Brand Activation
Year: 2026

Figma held a funeral on Rivington Street, and the mourners rewrote it. Every guest who swapped a white rose for a color pushed the memorial closer to a living installation.

The Campaign

Ahead of Config 2026, Figma met the internet’s favorite prediction head-on and mourned design, killed “approximately 847 times this year alone,” according to X.

The Idea

Stage a funeral, then hand it to the crowd. White roses came out, colors went in, and the arrangement changed with every visitor.

The Job

Creative concept, design, production and execution of the pop-up at 2 Rivington Street in New York, open over the weekend of May 30, 2026.