Brand Experience Creative & ProductionFigmaBrand Experience Creative & Production
Figma - In Motion
WKND HRS created and produced a one-of-a-kind Los Angeles block party to launch Figma Motion, bringing the creative community together through immersive, interactive LED programming and a surprise DJ set by Sam Gellaitry. Before the party, we hosted an intimate influencer dinner at Felix Trattoria and designed every detail, from the invitations to the tablescapes and florals. Our team led creative direction, design and production across both experiences, from concept through execution.
- Client
- Figma
- Category
- Brand Experience Creative & Production
- Services
- Creative Direction, Experience Strategy, Event Production, 3D Design, Motion Design, Brand Dinner
- Year
- 2026
Figma Motion put a timeline on the Figma canvas. Figma wanted Los Angeles to feel it, so we threw a block party for VIPs, executives and friends of the brand.
The Product
Figma Motion, a timeline on the Figma canvas with keyframes, presets and AI-assisted animation, unveiled at Config 2026.
The Challenge
Bring a big crowd together inside Los Angeles city limits for one fun, high-energy night that also put the new feature in the spotlight.
The Job
We handled production from A to Z with Figma’s executive brand team, from the influencer dinner to the block party.
Influencer Dinner
Before the party, we hosted a VIP dinner at Felix Trattoria, where tech creators met Figma’s leadership and heard how Figma keeps building the culture of design.
Then Venice lit up: interactive LED programming, a street full of designers and a surprise set from Sam Gellaitry.
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