Figma x Hello Kitty and Friends - Figma is Better With Friends

WKND HRS turned Figma and Sanrio’s partnership into a New York City pop-up that invited fans to step into the world of Hello Kitty and Friends to celebrate Hello Kitty’s birthday. The experience brought fans, creators, and the creative community together through exclusive mystery box gifting, influencer activations, and interactive moments designed to turn excitement into participation. From the first concept to the final on-site detail, we led creative direction, experience design, and production, giving the collaboration a physical presence and audiences a reason to show up, connect, and celebrate.

Client: Figma
Category: Brand Experience Creative & Production
Services: Creative Direction, Event Production, Strategy, Experiential Design, Influencer Activation
Year: 2026

Figma and Sanrio put 12 Hello Kitty and Friends characters inside FigJam, then took the party to New York. We built the street side: a matcha truck, a photobooth on Allen Street and a free birthday pop-up near Union Square.

The Partnership

Figma and Sanrio launched Hello Kitty and Friends across FigJam, Figma Slides and the Figma Community, timed to Hello Kitty’s birthday in November.

The Challenge

Give a software collaboration a home on the street, and bring Figma’s community and Sanrio’s fans together for one weekend.

The Job

Creative direction, experience design and production across three stops from November 6 to 8: the Old Friend photobooth, the matcha truck and the pop-up, with mystery keychains and a charm bar inside.

Guests welcomed through organic foot traffic: 5,000+

The Matcha Truck

We transformed a truck into a Figma x Hello Kitty and Friends matcha stop, complete with custom graphics and a fabricated strawberry topper. Every detail brought the collaboration’s playful identity to the street, inviting guests to grab a matcha and join the celebration.

Old Friend Photobooth

At Old Friend Photobooth, 145 Allen Street, we created a custom Figma x Hello Kitty photo experience that gave guests a keepsake from the collaboration. A playful take on out-of-home, the activation invited people to step inside, capture the moment, and carry it beyond the booth.