Hyperice x Nike - Hyperboot Pop-Up

We partnered with Hyperice and Nike to support the New York City launch experience for the Hyperboot, their new recovery footwear product. Our team created custom printed graphics for the pop-up and supported event production, helping bring the entire space together from buildout through execution. We helped deliver a defining launch experience that introduced the Hyperboot to consumers in New York City.

Client: Nike
Category: Brand Experience Creative & Production
Services: Graphic Design, Screen Printing, Installation, Production Support
Year: 2025

Hyperice and Nike launched the Hyperboot with a pop-up built for creators and athletes. We designed, printed and installed the graphics that turned a small space into a bold launch.

The Product

A high-top boot that warms and massages the feet and ankles with heat and Normatec air compression. It went on sale in North America on May 17, 2025, at $899.

The Challenge

Hyperice, a fast-growing company, had to make a major impact with limited resources and build cultural momentum with creators and athletes.

The Job

Brand the pop-up and produce custom screen-printed graphics across it, so the room carried one premium, high-energy look from start to finish.

Above the launch-day sales forecast: 176%
Revenue in the Hyperboot’s first eight months: $10M+
Shoe carried by Best Buy: 1st

Hyperice needed a big launch from a small room with limited resources. We gave the pop-up one graphic language and handled the design, printing and installation ourselves.