LIV Golf - New York Upfront

WKND HRS partnered with LIV Golf to bring its New York Upfront to life ahead of the New York tournament. Bringing together investors, players, and VIP guests, the event gave attendees an opportunity to meet the players, hear directly from LIV Golf leadership during an exclusive panel, and connect ahead of tournament week. WKND HRS led the entire experience from end to end, overseeing creative direction, design, planning, production, and on-site execution.

Client: LIV Golf
Category: Event Creative & Production
Services: Creative Direction, Event Design, Planning, Production, On-Site Execution
Year: 2026

LIV Golf brought investors, players and VIP guests together in New York ahead of tournament week. We ran its New York Upfront end to end.

The Moment

LIV Golf New York returned to Bedminster from August 6 to 9, 2026, one of the final stops of the season.

The Program

Guests met the players and heard from LIV Golf leadership in an exclusive panel.

The Job

Creative direction, design, planning, production and on-site execution, from first concept to the night itself.