Powerade - It's Time for Madness

For March Madness, WKND HRS partnered with Powerade to create a series of high-energy motion commercials for a national campaign. Designed to capture the intensity, excitement, and competitive spirit of one of the biggest moments in college basketball, the spots brought the Powerade brand to life through bold motion design, dynamic visuals, and eye-catching animation. Developed for national distribution, the commercial series was built to make an impact across audiences throughout the tournament. WKND HRS led the creative development, motion design, and production, delivering a collection of visually striking spots that brought Powerade's brand energy to the center of March Madness.

Client: Powerade
Category: Design & Motion
Services: Creative Development, 3D Motion Design, Animation, Production
Year: 2023

Powerade blue, at game speed. We built a series of 3D motion spots that send the drink’s signature liquid through the biggest moments of the game, starting on a basketball court for March Madness.

The Moment

Powerade sponsored the NCAA for nearly every year from 2010, and March Madness gave it its biggest basketball stage.

The Idea

Turn the product into the action. A ball drops through a night court, and the hoop erupts in Powerade-blue droplets.

The Job

Creative development, 3D motion design and production of the series for national distribution, with spots for football and soccer built on the same look.