Underdog Sports - Rips

Underdog Sports launched RIPs, its new sports card ripping feature, which has already seen over 10 million rips on the platform. To bring the experience into the real world, we activated and produced an event in Houston at a sports card ripping convention. The activation gave fans a chance to experience RIPs firsthand, driving strong engagement, meaningful brand interaction, and valuable audience data capture.

Client: Underdog Sports
Category: Event Production
Services: Creative Direction, Experiential Design, Fabrication, Event Production
Year: 2026

RIPs puts the rush of opening a pack inside the Underdog app. We took it to a sports card convention in Houston so collectors could try it in person.

The Product

Every digital pack in RIPs holds a real, physical card. Collectors can keep it in the app, ship it home or sell it back.

The Challenge

Give an in-app feature a physical presence on a convention floor full of serious collectors, and capture data from everyone who stopped by.

The Job

Creative, fabrication and production of the activation, from the build to the data capture on the floor.